PG

PG PROCTER & GAMBLE CO/THE

2026Q2 · CUSIP 742718109 · Sector: Materials

Piling in

Net holder growth ranks near the top of the market

Funds that own it
4,052
Institutions that reported holding it to the SEC
Net increase in holders
+24
Last quarter 4,028 → now 4,052
How unusual is that
Top 20%
Stronger buying than 81% of US stocks
What the filings say, in one paragraph

4,052 funds held PG at the end of 2026Q2, up 24 from the quarter before. That is stronger buying than 80.8% of US stocks — among the most piled-into names this quarter. On the business itself, revenue over the last 12 months was $87.9B(YoY +3.5%), the P/E is 24.1x, return on equity is 29.0%. PG has had 24 buying rushes in its history, and the price moved +1.1% on average over the six months after (that is the raw price move, not how much it beat the market by). It sits in the Materials sector.

How many funds owned it, quarter by quarter

Bars = net change in institutional holders, positive (green) or negative (red). Line = total institutional holders.

2013Q3: holders=1642 2013Q4: holders=1788 2014Q1: holders=1783 2014Q2: holders=1783 2014Q3: holders=1772 2014Q4: holders=1900 2015Q1: holders=1899 2015Q2: holders=1890 2015Q3: holders=1880 2015Q4: holders=1953 2016Q1: holders=1994 2016Q2: holders=1998 2016Q3: holders=1997 2016Q4: holders=2064 2017Q1: holders=2090 2017Q2: holders=2076 2017Q3: holders=2076 2017Q4: holders=2268 2018Q1: holders=2233 2018Q2: holders=2215 2018Q3: holders=2236 2018Q4: holders=2419 2019Q1: holders=2438 2019Q2: holders=2451 2019Q3: holders=2492 2019Q4: holders=2718 2020Q1: holders=2672 2020Q2: holders=2689 2020Q3: holders=2731 2020Q4: holders=2960 2021Q1: holders=2927 2021Q2: holders=2932 2021Q3: holders=2936 2021Q4: holders=3291 2022Q1: holders=3289 2022Q2: holders=3254 2022Q3: holders=3192 2022Q4: holders=3397 2023Q1: holders=3384 2023Q2: holders=3411 2023Q3: holders=3411 2023Q4: holders=3588 2024Q1: holders=3654 2024Q2: holders=3662 2024Q3: holders=3732 2024Q4: holders=4017 2025Q1: holders=4024 2025Q2: holders=3964 2025Q3: holders=3908 2025Q4: holders=4055 2026Q1: holders=4028 2026Q2: holders=4052 -355 -177.5 +0 +177.5 +355 147728684258 13Q315Q116Q318Q119Q321Q122Q324Q125Q326Q2 Net change in holders (bars) Total funds holding (line)

What happened after each past buying rush 24 times in its history

Quarter of the rush How unusual then Price, next 3 months Price, next 6 months
2026Q2 Top 20% — —
2025Q4 Top 5% -10.9% -9.5%
2024Q4 Top 1% in the market +4.1% +0.9%
2024Q3 Top 5% -5.9% +0.3%
2024Q1 Top 5% -1.4% +1.1%
2023Q4 Top 5% -1.3% +7.1%
2023Q2 Top 10% -5.2% -0.1%
2022Q4 Top 1% in the market +9.0% +11.9%

These are the raw price moves, not how much it beat the market by. Compare them against the market over the same months — in a strong bull market almost everything is up.

Show all the numbers (large funds, value held, options…) ▾
Of them, large funds
402
Change in large funds
+44
Total value they hold
$239.6B
Funds buying for the first time
202
Funds that sold out entirely
178
Price change that quarter
+1.3%
Funds holding puts (bearish)
50
Funds holding calls (bullish)
56

These are for people who want to dig. Skip them if they do not mean anything to you — the three numbers above are enough.

Fundamentals

PE (TTM)
24.1
EPS (TTM)
$6.64
EPS YoY
-3.1%
Revenue (TTM)
$87.9B
Revenue YoY
+3.5%
Net margin
18.2%
ROE
29.0%
Debt ratio
58.4%
FCF (TTM)
$15.3B
Dividend (TTM)
$4.29
Quarterly Revenue & EPS
2021-12-31: EPS 1.66 2022-03-31: EPS 1.33 2022-06-30: EPS 1.21 2022-09-30: EPS 1.57 2022-12-31: EPS 1.59 2023-03-31: EPS 1.37 2023-06-30: EPS 1.37 2023-09-30: EPS 1.83 2023-12-31: EPS 1.40 2024-03-31: EPS 1.52 2024-06-30: EPS 1.27 2024-09-30: EPS 1.61 2024-12-31: EPS 1.88 2025-03-31: EPS 1.54 2025-06-30: EPS 1.48 2025-09-30: EPS 1.95 2025-12-31: EPS 1.78 2026-03-31: EPS 1.63 2026-06-30: EPS 1.26 2026-09-30: EPS 1.97 0B 11.6B 23.3B $B 0.00 1.08 2.17 2016201720182019202020212022202320242025202609/26 Revenue EPS

Quarterly figures, revenue up to 10 years back; EPS split-adjusted, early quarters hidden when not calibrable

P/E (TTM) over time
4Y median 24 18 24 29 20222023202420252026

P/E = close around day 47 after quarter-end ÷ TTM EPS then; this is a consistent valuation date, not the company’s actual filing date; loss quarters hidden

Quarterly free cash flow
0K2.5B5.0B 20162017201820192020202120222023202420252026
Latest quarter $3.0B (2026-03-31)

FCF = operating cash flow − capex, computed from SEC XBRL; banks/insurers have no standard cash-flow structure and are hidden

As of 2026-09-30 · SEC filings (XBRL)

Email me the next update

2026 Q3 holdings are due 2026-11-16. We will email you when the refreshed lists are live.