VI

VIG VANGUARD DIVIDEND APPREC ETF

2026Q2 · CUSIP 921908844 · Sector: Other

Piling in

Net holder growth ranks near the top of the market

Funds that own it
2,609
Institutions that reported holding it to the SEC
Net increase in holders
+71
Last quarter 2,538 → now 2,609
How unusual is that
Top 5%
Stronger buying than 95% of US stocks
What the filings say, in one paragraph

2,609 funds held VIG at the end of 2026Q2, up 71 from the quarter before. That is stronger buying than 95.4% of US stocks — among the most piled-into names this quarter. VIG has had 38 buying rushes in its history. It sits in the Other sector.

How many funds owned it, quarter by quarter

Bars = net change in institutional holders, positive (green) or negative (red). Line = total institutional holders.

2013Q3: holders=349 2013Q4: holders=415 2014Q1: holders=421 2014Q2: holders=447 2014Q3: holders=462 2014Q4: holders=526 2015Q1: holders=542 2015Q2: holders=547 2015Q3: holders=542 2015Q4: holders=582 2016Q1: holders=582 2016Q2: holders=603 2016Q3: holders=620 2016Q4: holders=678 2017Q1: holders=688 2017Q2: holders=713 2017Q3: holders=719 2017Q4: holders=843 2018Q1: holders=843 2018Q2: holders=857 2018Q3: holders=914 2018Q4: holders=987 2019Q1: holders=1021 2019Q2: holders=1029 2019Q3: holders=1058 2019Q4: holders=1191 2020Q1: holders=1166 2020Q2: holders=1196 2020Q3: holders=1248 2020Q4: holders=1412 2021Q1: holders=1445 2021Q2: holders=1476 2021Q3: holders=1487 2021Q4: holders=1727 2022Q1: holders=1726 2022Q2: holders=1687 2022Q3: holders=1644 2022Q4: holders=1795 2023Q1: holders=1784 2023Q2: holders=1800 2023Q3: holders=1832 2023Q4: holders=2025 2024Q1: holders=2044 2024Q2: holders=2063 2024Q3: holders=2104 2024Q4: holders=2323 2025Q1: holders=2293 2025Q2: holders=2300 2025Q3: holders=2339 2025Q4: holders=2542 2026Q1: holders=2538 2026Q2: holders=2609 -240 -120 +0 +120 +240 31415272740 13Q315Q116Q318Q119Q321Q122Q324Q125Q326Q2 Net change in holders (bars) Total funds holding (line)

What happened after each past buying rush 38 times in its history

Quarter of the rush How unusual then Price, next 3 months Price, next 6 months
2026Q2 Top 5% — —
2025Q4 Top 5% — —
2025Q3 Top 10% — —
2024Q4 Top 1% in the market — —
2024Q3 Top 10% — —
2024Q2 Top 20% — —
2024Q1 Top 20% — —
2023Q4 Top 1% in the market — —

These are the raw price moves, not how much it beat the market by. Compare them against the market over the same months — in a strong bull market almost everything is up.

Show all the numbers (large funds, value held, options…) ▾
Of them, large funds
170
Change in large funds
+17
Total value they hold
$51.7B
Funds buying for the first time
179
Funds that sold out entirely
108
Price change that quarter
—
Funds holding puts (bearish)
3
Funds holding calls (bullish)
3

These are for people who want to dig. Skip them if they do not mean anything to you — the three numbers above are enough.

Email me the next update

2026 Q3 holdings are due 2026-11-16. We will email you when the refreshed lists are live.